The Inner Circle
This is not a loyalty program. This is a founding moment. One production run. Limited spots. Reserve your spot.
Apply NowYou're early.
Vista is producing a finite number of bottles. When they are spoken for, they are gone. Founding members are the only people who will ever hold this status.
· 0 founding members have already claimed their spot.
FIRST PRODUCTION RUN — NOW AVAILABLE
Join now. Earn from day one.
Order your first case, join The Inner Circle automatically, and start earning rewards on your very first purchase. Limited cases remaining.
· 0 cases remaining from our first production run.
PREORDER YOUR CASE — JOIN THE INNER CIRCLEEvery order automatically enrolls you in The Inner Circle. Points start on purchase one.
More than a membership
Grow with us.
The Inner Circle is a community — not a loyalty program. People who live intentionally. People who care about the small things. Who hold themselves to a higher standard in how they move, in how they spend their attention. People who want more from their time — and don't apologize for it.
Founding Members get here first. The community starts with you. Not a customer list. A community.
An Invitation
Founding Member
Highest Tier · Lifetime
Founding Member — What's Included
Everything you get. Permanently.
A status no future member can earn. Highest-level earning, free shipping forever, priority access on every drop — locked in for life.
- Highest-Level Earning, Locked In — 3 pts per dollar on one-time orders, 4 pts per dollar on subscriptions. The top earning rate, granted automatically. Never downgrades.
- 48-Hour Preorder Priority. Forever. — Every preorder, every drop, every launch — you're in the window 48 hours before the public. Permanent.
- Free Shipping on Every Order. Forever. — Every single order, no threshold, no exception. Founding members never pay to ship.
- In The Room — Direct input on flavors, SKUs, product direction, and events. Founding members aren't surveyed. They're consulted.
- Limited-Edition Merch — First Access — Before anyone else. Founding gets the first look on every limited drop.
These benefits are permanent. They do not expire, downgrade, or change. The window closes when preorders open and never reopens.
The Inner Circle
A system built on showing up.
Summit
Where every member begins
- 1 pt / $1 — 2 pts / $1 on subscription orders
- Free shipping on subscription orders
- Double points in your birthday month
Meridian
$200+ trailing 12-month spend
- Everything in Summit
- 2 pts / $1 — 3 pts / $1 on subscription orders
- Free shipping on 12-pack one-time orders
- Skip, pause, or change subscription cadence
Apex
$600+ trailing 12-month spend
- Everything in Meridian
- 3 pts / $1 — 4 pts / $1 on subscription orders
- Free shipping on every order
- 1-week early access to new releases
- Limited-edition merch access
- $25 anniversary credit
Founding
Closed cohort. Permanent. Lifetime.
- 3 pts / $1 — 4 pts / $1 on subs (Apex-level, locked in)
- Free shipping forever — every order, no threshold
- In The Room — direct input on flavors, SKUs, direction
- Limited-edition merch — first access, before Apex
- 48-hour preorder priority — every drop, forever
- Lifetime status — never downgrades regardless of spend
Tiers earned through trailing 12-month spend; reassessed annually. Founding status, once granted, is permanent.
Points & Redemptions
What your points become.
Earn on every order, sub renewal, referral, and event. Redeem where it matters most.
500 pts
$5 site credit
1,400 pts
$15 site credit
10% bonus3,400 pts
Free 6-Pack
$34 value700 pts
Free 12-pack shipping
1 useBy Design
The Right People
Some things become valuable because they're rare. Others become valuable because of who's involved.
The Process
Three steps.
01
Apply
Submit your name and email below. The founding window is open now.
02
Get Confirmed
You'll receive a confirmation within minutes. Your 48-hour priority preorder window opens before the public.
03
Start Earning
Highest-level earning, free shipping forever, 48-hour preorder priority — all locked in. Permanent. The only time it's ever offered.
Apply for Founding Membership.
The founding member window closes permanently before preorders open. After that, membership starts at Summit.
By applying you agree to receive email updates from Vista. Unsubscribe anytime.
There will never be another founding member window. This is it.