The Inner Circle
This is not a loyalty program. This is a founding moment. One production run. Limited spots. Reserve your spot.
Apply NowMore than a membership
Grow with us.
The Inner Circle is a community, not a loyalty program. People who live intentionally. People who care about the small things. Who hold themselves to a higher standard in how they move, in how they spend their attention.
The Inner Circle
A system built on showing up.
Meridian
Where every member begins
- 1 pt / $1 — 2 pts / $1 on subscription orders
- Free shipping on subscription orders
- Double points in your birthday month
Summit
$200+ trailing 12-month spend
- Everything in Meridian
- 2 pts / $1 — 3 pts / $1 on subscription orders
- Free shipping on 12-pack one-time orders
- Skip, pause, or change subscription cadence
Apex
$600+ trailing 12-month spend
- Everything in Summit
- 3 pts / $1 — 4 pts / $1 on subscription orders
- Free shipping on every order
- 1-week early access to new releases
- Limited-edition merch access
Founding
Closed cohort. Permanent. Lifetime.
- 3 pts / $1 — 4 pts / $1 on subs (Apex-level, locked in)
- Free shipping forever — every order, no threshold
- In The Room — direct input on flavors, SKUs, direction
- Limited-edition merch — first access, before Apex
- 48-hour preorder priority — every drop, forever
- Lifetime status — never downgrades regardless of spend
Tiers earned through calendar year spend; reassessed annually.
Points & Redemptions
What your points become.
Earn on every order, sub renewal, referral, and event. Redeem where it matters most.
500 pts
$5 site credit
1,500 pts
$15 site credit
3,400 pts
Free 6-Pack
$34 value700 pts
Free 12-pack shipping
1 useBy Design
The Right People
Some things become valuable because they're rare. Others become valuable because of who's involved.
The Process
Three steps.
01
Apply
Submit your name and email below. The founding window is open now.
02
Get Confirmed
You'll receive a confirmation within minutes. Your 48-hour priority preorder window opens before the public.
03
Start Earning
Highest-level earning, free shipping forever, 48-hour preorder priority — all locked in. Permanent. The only time it's ever offered.
Apply for Founding Membership.
The founding member window closes permanently before preorders open. After that, membership starts at Meridian.
By applying you agree to receive email updates from Vista. Unsubscribe anytime.
There will never be another founding member window. This is it.